Mission 01
Making Progress
Helping people turn their intentions into meaningful outcomes.
Most people know what they want to do. The difficulty is in between.
Choosing what matters, finding the time, working around other people, and keeping going when plans meet a real week.
We study that gap.
We look at four stages between an intention and an outcome, and test practical ways to make each one a little easier.
- 01Deciding what matters
- 02Organizing time and attention
- 03Coordinating with others
- 04Following through
Increasingly, that includes understanding what AI can and can’t usefully do as a collaborator.
What we’re investigating
Six research themes. Open one to see the question behind it.
Personal agency
What helps people feel able to act on what matters to them?
Goal-setting
How do people decide what is worth pursuing, and when to let something go?
Planning
How do intentions become plans that survive a real week?
Human–AI collaboration
Where can AI genuinely help people follow through, and where does it get in the way?
Coordination
How do people align their plans with the people around them?
Everyday decisions
How are small daily choices made, and how could they be better supported?
Product collaboration
Superfocus
A personal productivity product that helps people connect their goals to everyday action, planning and follow-through.
Visit superfocus.me(opens in a new tab)
Our role in Superfocus
- Built and owned by
- The Superfocus team
- Our contribution
- Product design and research
- Relationship
- Ongoing collaboration
Superfocus isn’t a Capacity Labs product. It’s where our research into planning and follow-through meets a working product, and where we learn what holds up in practice.